Blip & Built to Stay
The Problem: Blip is a tech startup in the digital billboard space. Focused on providing affordable advertising, Blip's ideal customer is someone who never thought they'd be able to be on a billboard. They are looking for more ways to reach small and medium-sized businesses.
The Solution: Start a podcast aimed at entrepreneurs and decision-makers of SMBs. Produce and distribute downloadable content about advertising to attract interested people.